About Auri

My passions are mostly obsessions with odd styles, helping others and constantly looking for new things to try. Where I am aware of the fashion world, I choose to dress in what makes me feel confident and powerful.

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Due to my genetic mix, my hair is a mixture between 2C, 3A and 3B curls as well as being fine in texture. My mother's hair is thicker than mine and so I spent my youth soaking it in Amla oil, Hemp oil, mayonnaise, dehydrating shampoos and thick creamy conditioners. HOURS were spent leaning over the bathtub washing it, sitting through the de-knotting and suffering scalp burns from hair straighteners every Sunday night. In addition to that, walking outside and having 5 minutes of humidity turned it into a puffball. 

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I eventually asked myself "What am I doing wrong? How do other curly girls keep their hair looking healthy and good yet mine is constantly dry, breaks and falls out?" and found that the method and products that I was using were totally wrong for my hair type. After speaking to other mixed girls I realised that it is a problem. 

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I was brought up learning about self image and have made it my mission to build up others to see their unique beauty. The idea to create this online store is to make protective hairstyling more affordable and accessible in Finland and Scandinavia. I myself use protective styling and have encountered some of the challenges related to sourcing the right products. I also want to share some of my personal experience for those who might not know how to look after this type of hair and help bring the right types of products to help relieve the burden of hair care.

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Because beautiful hair shouldn't be a burden.